Business Plan, Steven Raz co-founder and managing partner of Cornerstone Search Group, an executive search firm specializing in pharmaceutical and biotechnology. “It can be 10 pages or less and should really be a selling document that grabs you.”

One year after Hess Corporate Travel merged with Maupin Travel, the travel agencies have rebranded and will serve corporate and leisure customers under the name Sequel Travel, the company announced Monday.

Maupin was owned by Trevor and Jordan Smith, who now serve as CEO and chairwoman of Sequel, respectively. Mike Davidson, who was COO of Hess, is president and COO of Sequel, according to the company.

The company said it would continue to service both corporate and vacation travel. Both Hess and Maupin were branches of Tzell Travel Group.

“Business Plan it’s a different company than it was a year ago,” Trevor Smith said in a statement. “We’ve added to our 50-plus-person team, and we’re excited to continue growing. Our customers will still receive the same high level of service they’ve come to trust but with even more agility than before. While technology plays a significant role in this new chapter, we are committed to leading with personal connection.”

“We want to add value to customers and suppliers by utilizing Spotnana’s modern day tech stack, coupled with a strong service orientation to bring savings to our clients and better experiences to travelers,” Walton said in a statement. “The requirements are straightforward: deliver all relevant content to travelers and agents through a single, simple to use global application that integrates with our customers’ preferred systems including duty of care, sustainability, HR management and expense.

Even while Spotnana aims to supply TMCs with technology, the company also operates as a full-service TMC. Asked how Solutions plans to differentiate itself from its technology provider, Walton said Solutions Travel plans to develop its own integrations with Spotnana’s open APIs and will work with clients to architect the integrations they need. He also pointed to his long history of providing account management and consultancy services for clients as a critical overlay to the Spotnana technology stack.