A manager in a business setting is to coordinate the various aspects and activities of a business to achieve desired goals and outcomes.
Types of business managers
Business managers are typically in charge of the daily operations of either several departments or an individual one. The department or business they manage may influence the daily tasks they complete. The different types of business managers include:
A sales manager oversees the progress and performance of the sales department by offering training, guidance and advice to the team. They may closely examine the performance of the sales team and develop sales quotas and individual goals that push these employees to succeed and raise the department’s profits. Most sales managers are also responsible for bringing in enough leads for their team to pursue, so they may collaborate closely with the marketing department to generate those leads.
Many executives rely on sales managers to handle the organizational sales of the department by creating a business plan covering the revenue, expense controls and sales the department brings in every month, quarter or year. Sales managers work closely with their team to offer performance evaluations, deliver training sessions and assign sales territories according to each employee’s skills and interests.
Office managers handle the completion, efficiency and productivity of all daily administration tasks. They may also create production schedules for an organization to ensure employees implement all projects on time and within their respective budgets. These professionals use their advanced organization skills to oversee the production processes of various projects to ensure employees purchase all the necessary materials to keep the company operating smoothly.
Marketing business managers
Marketing managers oversee marketing employees in promoting an organization’s brand, product or service by developing marketing and pricing strategies, finding and generating business leads for the sales department, analyzing market trends and managing the marketing budget. They’re typically in charge of the entire marketing team and use their extensive marketing knowledge and experience to create strategies and objectives for the team to closely follow.
They work closely with the marketing team to offer guidance, advice and clarity on certain projects. The marketing manager also reviews any marketing materials employees create to ensure they follow the proper brand guidelines, avoid any spelling or grammatical errors and meet the strategical goals they’ve set for the campaign. After launching each campaign, marketing managers submit quarterly, monthly and annual reports and progress updates for review and feedback from executives.
Operations business manager
Operations managers handle high-level human resources responsibilities, like locating new candidates, establishing training standards and guidelines and improving the overall work environment for employees. They typically work to find various ways to enhance the organizational processes of the company to create stronger efficiency, quality and productivity levels of employees throughout the organization.
Operations business managers offer inspiring and motivational leadership and support to employees and work closely with them to ensure they’re satisfied with the environment and their workplace tasks. If they notice any issues with the business’ procedures, they may update them accordingly or create new policies to promote a positive company culture and to ensure the business operates more smoothly.